An excellent user experience is the driving force behind the success of your product or service. It doesn't matter how nice you website looks; if it doesn't deliver a good user experience that aligns with your business goals, it will fall short.
Before beginning the UX process it's vital to have a solid strategy in place. The insights revealed during the strategy phase are fundamental to making informed decisions about the site content, navigation and structure.
UX design process
Drawing from my knowledge and experience in the fields of information architecture, interaction design and usability, I begin the process by breaking each of the most important user-tasks down into their simplest form, focusing on the straightest line from A to B.
Taking a mobile-first approach I build on this to form a picture of the features, functionality and content needs surrounding each task.
The end result is a detailed set of wireframes and an early content model, which act as the blueprints for your site.
Working this way ensures a simple and intuitive user experience that aligns with your business goals.